Briefing: Peloton Selling Bikes on Amazon in Bid to Revive Growth — The Information

2022-08-27 01:28:11 By : Ms. Snail Jiang

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Peloton is officially departing from its direct-to-consumer strategy. The fitness equipment maker on Wednesday said it’s now selling its goods, including its popular bikes and treadmills, on Amazon to help spur lagging sales. The move comes as other top DTC brands have been teaming up with big retailers with the hopes they can find more customers while also cutting costs. Allbirds said earlier...

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