Crosland Group – a Peruvian trade association with over 60 years of experience marketing consumer brands – opened its first store specializing in sporting goods, ROK. The holding company’s manager of business development, Ricardo Larabure, explained that the stake represents an investment of S/2 million.

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ROK IFIT across the country. will be the exclusive representative of -The No.1 Company in the Fitness Industry in the United States-. In the store you can find from Treadmill, Bicycle and EllipticalEven mini gyms, rows, benches and other accessories from the Pro-Form, NordicTrack, Weider and Weslo brands.

“With the entry into Peru of a world-leading company in physical training equipment such as IFIT and the opening of ROK, Crosland Group is foraying into the fitness category. In store, People can find everything from jump ropes to the highest performance equipment like the S/15 at an affordable price. Our medium-term goal is to establish ourselves in the region, but beyond that, we want to promote the wider well-being of Peruvians through this high-tech tool,” said Larabure.

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Similarly, he highlighted the technology implemented in the instrument as the main difference value of IFIT. The machines have innovations such as “Smart Adjust” and “Active Pulse” that allow coaches to adjust the speed, resistance and inclination of the equipment remotely and in real time., Also automatically regulates training according to athlete’s heart rate to avoid over-demanding of the body. In addition, thanks to the application, you can follow live training sessions and events anywhere in the world.

ROK store is located Avi L Derby 260, Surco.

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